Target Audience/ Target Market

Your target audience is a group of people who may be interested in your services/products. When you are thinking about advertising, this is the first step. You should know who you are targeting as your audience. You should know what their interests are and why they would go for your product/service.

These are the questions you should ask yourself. Understanding the kind of information followers seek will help with understanding your audience. And you’ll identify their needs and how to approach them on social media. The next question is where they look for the information.

Why Define a Target Audience?

There are 4 reasons we can think of:

1. They will be easier to talk to.
2. It helps you shape your digital marketing efforts.
3. It will help you allocate resources to that specific audience which will save you lots of money and resources.
4. Your advertising will be effective.

How to Define a Target Audience?

You should ask the following questions about your competition who are interacting already with their audience:

• What types of people are your competitors targeting?
• What are they doing right?
• How are they reaching out?
• What’s missing from their strategy?
• What key benefits are they emphasizing in their marketing?
• How often are they posting?
• Which content formats seem to work the best for them?
• What kind of tone are they using?

FINAL WORDS

Having your own target audience will help you realize the possibilities you can make happen by having the right products and services for the right group of people. Have a strategy that first defines your target audience, so that your business doesn’t get lost.

Need help defining your target market? Simple write to us using the form on this page.